To accommodate the eclectic mix of content to be produced, we created a “feed”. This took on the shape of a mosaic of content presented as a grid.
But without knowing the shape of future content, we couldn’t define a pixel-perfect grid. Instead we created a system using a series of art boards that would adapt to the ever-changing content.
We outlined a new content strategy that blended the traditional long-form, along with shorter bite-size content from their other channels. All this content aimed to address the needs of both existing fans and new users.
It was designed in HTML to work across the full range of devices that a responsive design supports, making the most of the power of the great photography and editorial design that makes EVO such a compelling magazine.